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Marketing - Campaigns


[fade]Responsive In-Store Marketing[/fade]

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Marketing - Campaigns


[fade]Responsive In-Store Marketing[/fade]

Campaigns

Marketing campaigns play a critical part in developing a strategic approach to engaging consumers. Successful retailers invest heavily in creating content that romances, educates, and inspires the marketplace.

 

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Marketing - Breakthroughs


Marketing - Breakthroughs


Recent Breakthroughs

In recent years, social media has become a must for creating a successful omnichannel strategy. Platforms such as these play a key role in when, where, and how you engage your customer base.

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Marketing - Limitations


Marketing - Limitations


Limitations

But the world of online is not without limitations. A growing number of consumers now state that social media campaigns are compelling them to view an item in person rather than converting them into an online sale. As the lines of traditional paths to purchase continue to blur, store experiences often fall short of the digital campaigns which brought them there. In store experiences continue to evolve with newly emerging technologies such as beacons, but predictive analytics often miss their mark and reach only a small segment of the customer base.

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Marketing - Emerging Channels


Marketing - Emerging Channels


Emerging Channels

At PSC Analytics, we take a “speak when spoken to” approach when marketing to consumers in store. Our revolutionary platform allows retailers to tailor and assign specific images/videos to each individual item throughout their location. Once a customer selects an item, our application triggers the assigned image/video to be shown on an in-store display screen or mobile tablet.

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Marketing - The Point of Interest


Marketing - The Point of Interest


The Point of Interest

By showcasing product specific campaigns in real time, in-store marketing can now be tailored around each customer's selection. This gives retailers the ability to create relevance around every interaction, unlike traditional methods of in-store marketing which often follow the spray and pray approach. With PSC Analytics stores are able to romance and educate the consumer when it matters most, the point of interest.

 

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Marketing - Measuring Results


Marketing - Measuring Results


Measuring Results

With our fully interchangeable platform, images/videos can be adjusted and reassigned in a matter of seconds. Product knowledge, cross unit promotions (aka “goes great with”), modeling the product, sale prices, “featured in,” how it's made and user-generated content are just a few ways companies can use real time in-store advertising to increase sku-specific productivity. Retailers can also test different campaigns simultaneously between multiple locations in order to measure each one's effectiveness, providing accountability through quantifiable data.