Similar to pageviews online, companies are no longer required to rely solely on sales reports to understand and adapt to consumer interest. PSC Analytics allows retailers to know when and where specific items are not converting. This not only enables Analysts to understand why something is not selling, it also provides further insight regarding those items which are selling. For example, selling through 100% of 10 units reveals a much higher level of demand when only 20 customers picked it up rather than 200.