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Planning - Limitations


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Planning - Limitations


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Current Limitations

Traditional metrics such as sales reports show only the end result of an unknown interaction. Yet what about the items customers look at and do not buy? Missed opportunity accounts for a large amount of a product's life cycle on the shop floor. Without knowing the full picture of where and when consumers showed interest, Planners are left guessing as to why items are not selling.

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Planning - Possibilities


Planning - Possibilities


Possibilities

At PSC Analytics we create a pathway for retailers to better understand sku-specific productivity and evaluate missed opportunity. Incorporating our easy to use technology into your product line immediately allows you to track consumer interactions for each and every item on your shop floor, regardless of whether or not it was purchased.

 

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Planning - Insight


Planning - Insight


Insight

Similar to pageviews online, companies are no longer required to rely solely on sales reports to understand and adapt to consumer interest. PSC Analytics allows retailers to know when and where specific items are not converting. This not only enables Analysts to understand why something is not selling, it also provides further insight regarding those items which are selling. For example, selling through 100% of 10 units reveals a much higher level of demand when only 20 customers picked it up rather than 200. 

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Planning - Understanding


Planning - Understanding


Understanding

By better understanding consumer interest, Planners can now analyze assortments and quantify varying levels of demand based off of a total picture approach. Data which was once thought to be out of reach for the world of brick and mortar is now helping retailers better understand their target market.