At the end of the day, field management teams at all levels are ultimately responsible for one key aspect of the business; are stores making their sales goals? Such a simple question quickly becomes complicated when confronted with the task of analyzing the business using metrics which rely solely on sales reports.
With PSC Analytics however, retail sales teams can now understand when and where missed opportunities occurred throughout their fleet. By knowing if a customer showed interest and whether or not they made a purchase, sales teams can now analyze staff performances based upon the consumers level of engagement during a designated span of time. For example, if a sales associate is responsible for the shop floor, managers can review exactly which styles were being looked at, the length of time each of those styles were interacted with and whether or not the sales associate was able to convert the interaction into a sale.
You can only manage what you can measure, and by doing so you can address both wins and opportunities throughout your team. Don’t settle for “It was a slow day” or “customers simply walked in and walked right out.” With PSC Analytics, management teams can verify and review customer engagement and missed opportunities in order to hold their teams accountable based on quantifiable data.
Empowered with such knowledge, all levels of management can now analyze and address training and sales opportunities throughout their teams. Or by cross comparing stores, districts and regions, field management teams can evaluate the conversion performance of a single style or an entire collection.
By holding teams accountable to a total picture of what took place, retailers can methodically close the gaps on missed opportunity by fine tuning their staffs strengths and weaknesses.