With PSC Analytics however, retail sales teams can now understand when and where missed opportunities occurred throughout their fleet. By knowing if a customer showed interest and whether or not they made a purchase, sales teams can now analyze staff performances based upon the consumers level of engagement during a designated span of time. For example, if a sales associate is responsible for the shop floor, managers can review exactly which styles were being looked at, the length of time each of those styles were interacted with and whether or not the sales associate was able to convert the interaction into a sale.